Episode 122: From Family Business to Boutique Agency with Nick Hauk of Pure Design Group & Elemental Acrylic
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Why would a third-generation pool builder step away from the family business to start a business of their own? Today’s guest shares his motivation for charting his own course and continuing his family’s legacy on his own terms.
Nick Hauk is the owner of Pure Design Group. He started in the pool industry when he was just 15 years old. He graduated from Oklahoma State University where he studied landscape architecture and entrepreneurship, both skills that he puts to use at his company today. After graduation, he moved back to Celina, Texas, where he helped his family business grow from 40 to 250 pool builds a year. He has since started his own boutique agency which focuses on quality over quantity.
Listen in as Nick discusses his family business, his experience on Pool Kings, what it is like working day-in and day-out with high-end clientele (and the transparency it takes to do so), and his new adventure in the world of acrylic.
Connect with Pure Design Group
Connect with Elemental Acrylic
Sponsors
Show Notes
01:30 - The history of Hauk Custom Pools
09:47 - Nick’s involvement in his family business
18:42 - Why Nick decided to build his own pool company apart from his family business
22:55 - Nick’s experience on Pool Kings alongside his brother Clay
31:58 - The realities of building pools and running a pool design business
37:00 - Working with clients and developing an efficient pricing system
43:11 - Nick’s favorite recent pool
44:46 - Nick’s partners at Pure Design Group
46:33 - Why you should be transparent with project costs
50:30 - How Nick designed the branding of Pure Design Group
53:39 - Why Nick started Elemental Acrylic
59:40 - Tips on caring for acrylic pools
