Episode 96: Industry Crossover - Brian Fullerton: Stop Making Excuses and Put in the Work

Written By Pool Chasers

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This week we sat down with Brian Fullerton of Brian’s Lawn Maintenance and the Fullerton Unfiltered Podcast. Brian is doing some amazing things in the lawn maintenance space through his popular YouTube channel and now podcast. We wanted to have him on to share his story and talk about what it takes to be successful. This episode is a little more aggressive than normal for us, but it is the kind of episode we get fired up by and similar to podcasts that helped us in our careers. The common theme throughout the episode is that no successful person got there without putting in the work. Nothing great comes without the hustle and grind it took to get there. Wherever you are in your entrepreneurial journey, whether that be 30 years in or just starting out this is an episode you don’t want to miss. 

Brian started his lawn care and landscaping business back in April of 2007, with nothing more than a dream and a desire to accomplish more. Stuck in a dead-end job working for a fertilizer company, with little prospects for job advancement and no college degree to fall back on, he decided to go all-in with a business of his own. Safe to say the journey that followed would be one of victories and defeats, successes and failures. But through it all and despite the circumstances, he came out on top with a successful business of his own. Like Brian, you too can become successful by putting in the work. We hope you all are inspired by this one as much as we were!

Episode 96 Transcript

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Tyler Rasmussen:
Thank you for joining us today on Episode 96 of the Pool Chasers Podcast. As always, our mission is to help educate and inspire in the form of a podcast. So today we decided to mix it up a little bit by doing an industry crossover and bringing on a guest that we feel is doing an amazing job in the lawn maintenance space. He has a very successful YouTube channel and podcasts and gives him great business advice as well. If you're an entrepreneur or you are considering becoming one, this is an episode that you don't want to miss every so often. We all need to be fired up a little bit. I know I definitely was after this conversation in today's On-Demand world. It is easy to get caught up in the highlight reels of successful people's lives. What you don't see is the five, 10 or even 20 years of blood, sweat and tears that they put to get there. Not one successful person and I mean not one that you see or read about. Got there without putting in the work. Nothing great ever happens without the hustle and grind it took to get there. We promise you you'll be excited after this one. And if you are share with somebody you think may need a little inspiration their life. Without further ado, please enjoy this episode with Brian Fullerton of Brian's Lawn Maintenance.

Pool Chasers Intro:
Welcome to your go to podcast for the pool and spa industry. My name is Tyler Rasmussen and my name is Greg Villafana and this is the Pool Chasers Podcast.

Greg Villafana:
Thank you so much for joining us today. Do you want to introduce yourself to the listeners?

Brian Fullerton:
Hey, guys, it's Brian Fullerton. Brian's lawn maintenance. Hope you guys are doing well. It's exciting to be on the pool chasers podcast and get the hang of these two studs here and definitely feel in good company. So.

Greg Villafana:
Well, we appreciate it. So let's go way, way back to Brian Fullerton.

Greg Villafana:
Maybe 10 years old, cutting grass for 10 bucks or however much you were charging way back in the day. Your young entrepreneur, you want to share with us a story from the very beginning.

Brian Fullerton:
Yeah. So first off, appreciate you guys taking the time to have you be on your podcast. I know how much effort goes into these things. So if you guys are listening to this podcast, just know that I appreciate you guys and also appreciate you guys putting this podcast together. So, yeah. I'm a lawn care landscaping guy. You know, we're a contractor and firm over here in metro Detroit, Michigan. I've been doing this for about 14 years. I'm 33 years old. I actually got started like most young kids and 10, 12 years old, a little push mower push a little trailer park lawns where I grew up. You know, for ten, twelve dollars an hour, a cut back then I was big time. You know, I have a little 21 inch Murray push mower. Right. So things have grown a lot since then. We went all in in our industry about 10 to 12 years ago, started up a company. And it's been a crazy journey ever since. So we've been mown grass. We do some landscaping, but nothing like design work or install work, you know, mulch plants, annuals, perennials, that kind of stuff. But, yeah, we we are mostly a maintenance business. We do about 100 hundred clients a week. Some of them are massive H.O. Other of them are, you know, commercial strip malls, a little bit of everything. So residential, commercial. And we've really focused on growing a YouTube channel last four or five years in an effort to kind of give back and help other contractors that are trying to grow a more successful lawn landscape company. So it's been a fun wild ride ever since.

Tyler Rasmussen:
Right. A little hustler out there as a little kid. I've heard you talk about, you know, selling suckers at school, kind of Gary Vee style Right.

Brian Fullerton:
Yeah, man. You know, I don't know if if hustling or being an entrepreneur is like a talent or a skill. I don't know if it's like the responsibility gene, you know. But I mean, if you listen to Gary V and, you know, Grant Cardone and all these guys, you know, I've I am that guy and I've been hustling since, you know, I was in middle school. I would I would take the five dollars of lunch money my mom would give my myself, you know, the five dollars my brother would get. And, yeah, we would walk to school past Kroger grocery store. I'd buy, you know, ten dollars worth of Candy Carmel, Apple pops, the whole deal. I'd walk out every day of school at two, 30 man with 20, 30 bucks in my pocket. My brother and I, we walk home. So even that that nasty junk food the cafeteria would feed, you know, we were we were in high cotton, you know, eating subway at three o'clock a man.

Brian Fullerton:
So. So we've been we've been hustling ever since, man.

Brian Fullerton:
And, you know, I did I grew up in a trailer park with no money, no prospects, never went to college or anything like that. And I just knew that I'm a very animated person. You know, I. I don't sit still. I like working with my hands. I like being outdoors. I think in today's world, they definitely would have labeled me with something, obviously. But that wasn't a thing 15 years ago. You don't have Sanza. But all in all, man, I, I've been hustling ever since and well, my life has gotten bigger. We've become more successful. We have we haven't arrived by anything, by any stretch of the imagination. But we're enjoying thoroughly man every day what we do thankfully enjoying the start of our season. We're a couple days back into it and things been going pretty well.

Tyler Rasmussen:
Yeah. And you work at Little Caesars now, kind of jump the story for you and then you got let go from there. Got hired to a company called True Green. Right. And then you share with us what you call kind of your Baywatch moment.

Brian Fullerton:
Funny story. I talk about this in my podcast on episode one, like my my whole story. But the abridged version is, you know, I was 20 years old. I had got laid off from Little Caesars, fired. That's the P.C. way of saying that. Right. So but I vowed never to be, you know, work for somebody ever again. I wanted to be an entrepreneur, but realistically, I needed some money to pay the bills. So I worked at True Green for a little over a year. Always enjoy being outside, cutting grass. Somehow I find my way into fertilizing. And, you know, seriously, the guy that's in the tanker truck, the one that we all waved to down the road, that was me just making twelve bucks an hour. What happened was I was just so frustrated. I was working 60 hours a week for those guys, 50, 60 hours a week, work with nasty chemicals, always forced, set to sell. It was it was a meat grinder. Good company. But it was just it was kind of high pressure sometimes. Long story short, I'm spraying lawns, met. You know, you could imagine this whole scene. You don't I mean, it's 90 degrees out. I mean, a tanker truck. There's no air conditioning. I'm in full PPE. I mean, the rubber boots, the rubber gloves full. Pants, false shirt. It's 90 degrees out, no air conditioning in the truck, right? So these are little rhino as users, just really simply these two young guys. I have no idea who they are, but there is like some 20 year old kids. Right. And they pulled up to the lawn kitty corner for me. They jumped out. They weren't basketball shorts and tennis shoes and cut off tee shirts. They got their headphones in listening to, you know, whatever music was on back in the day.

Brian Fullerton:
The same time, it took me to go fertilize the property that I pulled up next to. They make twelve bucks and just covered a nasty, stinky chemicals. Right. These guys had mowed the lawn and made 30, 35, 40 bucks, whatever it was. You know, I just looked across the street and this was my my no homo Baywatch moment. I call it because I said these two young dudes there live in the dream. I mean, they the wind is in their hair. They're listen to the music. They're wearing shorts. That was kind of my decision to go back into lawn care. I had done it from about 10 years old to 16 or 17 before I got my big boy job. As all your peers tell you, to get in, even though I was working for a Little Caesars, a local corporate store, I just knew I didn't want to do that thought. The rest my life. And so I decided to literally go all in with a lawn landscape business. I said I. I figured I did it as a kid, 20 years old now. How much harder can it be? The went bought a five thousand Lamore at my local equipment dealer and I was in bidness. You know, we were Bryans low maintenance was ready to take over the world. And so that my. Amazing story. Getting into the industry. But jokingly it was just kind of by accident. You know, I, I truly enjoyed being outdoors. I love the green industry. I had no idea. I do what I'm doing today, if you will. But, you know, I'm very, very thankful for my story, so.

Greg Villafana:
Right. So at what point did you think you had maybe figured everything out to where you could start? We have a very successful YouTube channel. What point did you say? You know what? I have some knowledge and I'm going to educate people that might not know as much. So why did you do that? And how do you go about getting everything started?

Brian Fullerton:
Great question. So the whole YouTube story started from about four or five years ago now about four and half years ago, and in quite honestly, fell into that as well. I had bought a camera like a nice DSL, our camera thousand dollar one, if you will. Most most families have like that nice camera and they want to take photos of their kids and do the whole deal. Right. Well, my girl, she wanted to do like makeup and hair and tutorials and cooking, you know, YouTube videos. And we always joke. Looking back on that, if she would have did that, we might be millionaires, because that's a huge, huge niche and genre now on YouTube, right? Those are those girls. Those girls clean up. And so long story short, I said, hey, that camera's been sitting in the box under the Christmas tree for about two months now. You're doing anything with that? And I don't if you guys have girls or are married, but you know that that high pressure moment where they say, stop pressuring me, you know? So I. I said, well, do you mind if I borrow the camera? I got a piece of equipment that I want to go trade in.

Brian Fullerton:
I somehow stumbled upon lawncare YouTube. It wasn't what it is today. There was two or three guys are making videos. And if I namedrop a few, some of those guys are still around and some of them have moved on. But I watched as Greg Chisum guy. I mean, if you guys have ever heard of this guy that was just cut grass and I'm like, what is this nonsense? But it kind of was like it just encapsulated by like, oh, my God. Like, this is kind of cool. I you know, I'm learning some reviews and some product and some best practices. And I was watching this stuff. Nice weekend. So anyway, I decided to review a mower. Nobody had really reviewed it and it wasn't anything special. But I just thought, hey, maybe I can pay it forward, you know, so I, I review this. Moer is like 14 minutes. I'm not even in the video because I'm not put my face on YouTube, you know. That's what crazy people do. You know, I don't want some serious serial killer looking me up, you know?

Brian Fullerton:
So just being real, that's all I thought about the Internet. No, no. You know, five years later. Now, I know that Google already has all that info anyway on your right. So just having fun. As I make this video, we throw it up and there's a whole story here is you guys would imagine, but somebody said, hey, what's that other piece of equipment in the background? And so we did another review video and then somebody said, well, hey, how do you do your paperwork? And I said, well, let me show you. I just did a quick little paperwork, video. And, you know, it again, got to subscriber's ten views. And then the next one, we had ten subscribers and twenty five views. You know, it's just one of those things where it just kind of spiraled after a few years, we started getting some products sent to us. We were upgrading our business. My business had doubled in about two years and then it doubled again about a year later. YouTube has been a two way street man. So, yeah, we do product reviews, how TOS blogs, we do snowplowing. We're all in with that. Lot of guys in the industry have really found a lot of value out of the channel.

Brian Fullerton:
And it wasn't to answer to answer your question, it wasn't really me trying to teach about a success. You know, I said in air quotes, I wasn't I wasn't Mr. Successful. I was just another guy. I was just like a lot of people watch it and a lot of people listening. And I was just kind of figured out. And so I was going through this, like, pruning phase. Right. I was just. Kind of grow trying to succeed. I was kind of documenting my life. I've been calling it the last year. It's been cool to see the evolution of my equipment, my business, my life, my wife and I. And so we've never really tried to preach about all the things we're doing. Right, which we've had some successes. I will say that. But the reality is that I've had 90 percent of my business has been failures.

Brian Fullerton:
Half of my videos are more instructional saying, hey, don't do this, maybe do this instead. We've we've we haven't arrived. I don't I don't think we ever will arrive. But a lot of folks have really found a lot of value, not only in the review videos, but the the business videos that we put out how to do your billing, how to run a company. So on and so forth. And so it's kind of just built into its own thing. Ever since.

Greg Villafana:
That's awesome. It really is cool. I mean, how do you balance, you know, creating all this content along with, you know, running a full blown landscape service company?

Brian Fullerton:
We don't. There is no balance in our life right now.

Brian Fullerton:
We're good at such a thing. You guys know how it goes.

Brian Fullerton:
And anybody who says, you know, their belief is balanced. If they're not performing, their life is balanced. But most performers, Morse, most high achievers, their life is completely on. It's impossible due to bad. I mean, that's like it's like saying I'm a time manager. I manage time. How do you manage time? You don't you don't manage time time managers. You. OK. So we don't. It's just like. But here's the deal. Here's my analogy. If you want to get into shape and you want to be healthy, you don't like forcibly do healthy things. You don't go, you know, forcibly work out. You create a lifestyle of being healthy, you know, so it eating healthy. Dieting, exercising, drinking water, like it all kind of blends together. Well, that's my YouTube business and my podcast and my Instagram. It's now part of what I do during the day while we mow grass. I take a couple photos. I post them on Instagram. It takes two minutes. Right. While we're mowing to three times a week.

Brian Fullerton:
I try to grab the camera, shoot 10 to 20 minutes of a video. It's called a log. Right. We do have a log and we just show some moss and some stripe video. You know, it's just it's really simple stuff. Sometimes we're back at my storage locker. You know, we're working on some equipment or reviewing something for ten minutes. And, you know, I'm editing videos nights, a weekend. You know, I don't I'm not a big, big sports guy. I couldn't tell you who's been in the last five Super Bowls or, you know, who's who who's winning the NHL. I mean, funny story. There's no sports right now anyway. Right. So we're doing this during the other quarantine and the lockdown. Right. So this is just a hustle.

Brian Fullerton:
Nights and weekends, you know, we we don't do a lot. My wife and I, we're just regular, simple people. But basically, we we try to upload two or three videos a week on YouTube to three podcasts a week on our on our podcast. And we just started this year post once or twice a day on Instagram and frankly, just get to interact and engage with so many guys just like you. I mean, it's just the amount of people we've met doing this has been just incredible. And it's a two way street man. We've we've grown because of it. And I think we've grown an audience because of it. So it's been pretty cool.

Greg Villafana:
Had you do you try not to overthink it too much? It's funny. We at a conference in Gary Vaynerchuk was actually speaking there. And something that really kind of hit home with me was stop trying to make everything perfect. Like know what you want to do, do it, get it out there. And as time goes on, you will get better. That's just how the progression and the evolution of whatever it is that you're doing will go. And I'm just curious from all the different things that you're doing, because it sounds like you're just you're in the shit and you're just snapping photos and you're just making it happen. Do you think to yourself, like, don't overthink it. Don't overdo it. Just let's get it out?

Brian Fullerton:
Well, you know, here's the first thing I'll say on that one is that the more you get to know me, the less impressed you're gonna be. So I am not GQ. I am not a finished product. We're just a nerd with a camera, I call it. Right. And so a lot of my stuff, it's not really designed to be a highlight reel. We keep it pretty raw, pretty authentic. Now, I will say I keep it pretty clean.

Brian Fullerton:
It is pretty polished. Just because YouTube is tough, man, you've got to be on it. If you want to edit good videos, I mean, you have a millisecond to grab people's attention. I mean, it's a real hustle. A lot of skill sets you got to learn, like creating tags and titles and thumbnails. You guys you guys know how this goes. I've always tried to just keep it real, keep it authentic, because I'm not trying to impress anybody. You know, I'm not trying to prove anything. I'm not in competition with anybody. I mean, there's a lot of people that watch my videos that have two, three, four or five times the size business. And I'm their biggest cheerleader. I'm the biggest fan, you know, and I think that has also yielded some great following and success with what we do because we're super relatable. We're still running a sub two under 50000 all your business. It's me and a helper. We have a hundred clients. It's it's totally relatable. I'm not trying to grow a. Twenty million dollar company. You know, I'll tell you that, honestly, I found my groove. I found my stride. And I'm really, really happy with with what we're doing. So, Gary, if if that's what you were saying at the conference. Yeah, I think there's a lot of merit to that. Everybody tries to be perfect. Everybody tries to create that highlight reel. I think the more authentic you can be, the better. Like I said, one of the thing I was gonna say is we do keep it kind of clean on YouTube because there's a lot of kids that watch. There's huge audience of blue. I'm a three year old, 10 years old, 13 year old kids, and my wife and I want to start a family here this year. So it's becoming more important to us and we don't create content for them. But a lot of dads, you know, a lot of guys our age have their kids watch the videos with them. Right. And so the podcast, my podcast, it's called Unfiltered. We kind of let it rip.

Brian Fullerton:
But on the on the YouTube channel, we try to keep it clean, upbeat, positive. Quite honestly, DUALLA we all do as contractors. Man, it's tough. If you just want to cut the mustard, it's it's B.S.. You know, a lot of the time things aren't showing up on time. Clients get mad at you. Deadlines are missed. You know, sometimes you have some wins. We know that. But it's a grind. So the last thing I wanted to do with my YouTube channel is have you guys come home after a tough day and you want to veg out at seven, eight, nine p.m. and then watch me complain on YouTube on my about my business. You know, we don't we don't have always successful days. But if you come home and you watch one of my videos, I kind of wanted it to be an oasis, something that was just a little bit more encouraging, a little bit more uplifting. Sometimes we even get flack for being positive. And I'm like, what? What's the alternative? Being negative. I'm like, that. That sucks. Who wants to do that? You know? So but yeah, give us right, man. You got to keep it real. Keep it authentic. You guys got to see this guy in person.

Greg Villafana:
We did. Yes. And it was very uncomfortable cause Tony Robbins was there and he wanted us to pound our chest and raise our hands and shake other people's people. And that is not me at all. I thought you come toward your comfort zone. Oh, yeah. I was ready. I was ready to walk out. But it was it just meant something. I wish I could have just, like, watched it because I enjoy listening and watching it.

Greg Villafana:
But being a part of that, it's just. Sure. Feel like I'm going to have a heart attack, but it was really good. Are they intense people? Extremely intense. Extremely intense. I've never been anything like that.

Tyler Rasmussen:
But Gary's part was separate air, you know, which was cool because he was before Tony. So we got to enjoy that. We're big Gary fans, too. And then, yeah, when Tony came on, we kind of left in the middle of that is too much.

Brian Fullerton:
Yeah. What do you what do you guys. I know you guys are hustlers, man. And I mean, you guys are kicking butt with the podcast. What what do you guys like specifically from Gary? Cause everybody loves talking about Gary. You know, and because the guys the go. Let's be honest.

Greg Villafana:
Well, you know the guy I don't listen to him quite as much any more. My listen to him a lot more back in the day. I think probably my favorite podcast episode is when he interviewed the CEO of Horizon. I think to this day is as one of my favorite podcasts of all time, because he was just he was asking all the right questions and he wasn't holding back. No matter what this guy's title was with such a big company, he was asking the the difficult questions. And I think he did it. I think Gary did it better than he had ever done before. And I really got a lot from it. But, you know, every once in a while when I feel like I need to get, you know, jacked up, I'll listen to it.

Tyler Rasmussen:
But for the most part, listening to a lot of different types of podcasts, my favorite part about his stuff, I guess, is really just how Rod is and how, you know, he just tells it how it is. He calls people out for their their bull crap. He calls them out. And, you know, he'll actually look up their Instagram accounts. Him I give him posted in six weeks. Don't tell me you hustle, you know, stuff like that. It's like you trying to tell me alive and, you know, I got you that kind of stuff to me is cool, but it's just real how how honest he is with everything. And actually, it's funny that you say that you talked about the podcast, you know, him telling you to start podcasts. Are you telling me you started Tock? Because we were listening, Gary, the two and half years ago and he was still talking about starting a podcast. And that's actually part of the reason we started ARS. You know, it was like a push to, hey, nobody is doing it in this space. Let's let's create it or do.

Brian Fullerton:
That's crazy. That's super smart. So funny story, the timeline on my life. And you know, you can only do so many things at once. Right. Or so many things effectively at once. Well, last year I was busy creating a whole training Web site training program. So we sell our digital download products. And honestly, we teach guys at a start a long landscape company. You know, you don't have to go to college and spend 50 grand. You don't have to spend 20 grand on a franchise for you. You know, like you can learn on a shoestring budget with a lot of stuff that that I have available. So we created that whole mill last year, took me about three hundred hours to put about a dozen training programs together. It was way more work than I had ever imagined. I don't wish it upon anybody, but it's a massive resource I feel for my industry. All right, for Lawn landscaper's. And so I'd always wanted to start a podcast because I love hear myself talk. Who doesn't? Right.

Brian Fullerton:
So I don't I just having fun, dude.

Brian Fullerton:
So somebody some people listen to this like, man, this guy's a narcissist. Yeah. Yeah. It's. Yeah. So whatever. I'm my biggest fan. Right. And so I just have fun here guys. But I wanted to start one and I said a friend runs a podcast, Paul Jamison. You guys might know Paul. He runs the Green Industry podcast. And Paul, I hired him to coach me to start my podcast about six months ago because I said, Paul, this a year ago. I said, Paul, I want to skate to where the puck is going. Everybody's doing podcasting. It's the next thing. There's so many people that you guys to imagine where I'm coming from. I my guy is my lawn landscape friends and other contractors in my industry. We're on lawnmowers eight hours a day. You know, where we lay mulch, where we're doing heart hardscape and we're normally get your headphones in two, three, four hours a day. Right. Just kinda makes the day go by a little bit quicker. Again, the idea was if we can go long form with my audience and encourage do interviews, we just have some fun on the podcast and try to release a couple a week. That was kind of the idea. But I'll tell you what I would pay. I paid good money to see Gary Vee live. I don't think he's ever came to Michigan or nowhere that I know of, but I don't even know how you keep up with that guy.

Tyler Rasmussen:
I mean, he was cool, man. We got I mean, we lucked into it.

Tyler Rasmussen:
And he hasn't come to Phoenix very often either. And I just saw it happening. And so, you know, it was it was once. I think he's been here since and that was know a year and a half, four plus go a while, so.

Greg Villafana:
Right. Oh, I don't know. I don't know if it's still on there, but I recorded his talk there and I put it on our idea, something like that, as well as we were there, put it all together from like the zoom and uploaded it to Instagram, put it on there.

Tyler Rasmussen:
I heard him release it actually probably only like three months ago when I was channel. It came out. And that that seem weird to me because it was so long ago.

Brian Fullerton:
I've always wondered if, like, I can get him on the show.

Tyler Rasmussen:
Man, it's one of that's one of our big goals is to have him at some point.

Brian Fullerton:
That's yeah. Yeah. I mean, you'd say yes. It's just how do you get a hold of Gary VR? I mean, like he's got 80 million things going on and I'm like, dude, even with a hundred thousand subscribers in a million this and a million like I'm like it's that. Yeah. I'm a nobody. So I don't know.

Greg Villafana:
I think you just have to get his attention somehow in social media. If you got his attention with some creativity, I think he would appreciate it and go down the rabbit hole of. Okay, what do you got to say to me? And we'll see what's up.

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Greg Villafana:
I think people listening to this are going to do a little bit of research and they're gonna maybe check out your YouTube channel. Do you have any advice for anybody that might want to start a YouTube channel? Because I think it's really important for people that do know something specific. It can be a good thing in many different ways. Do you have any tips for somebody that wants to jump into YouTube and start putting content out there?

Brian Fullerton:
Hundred percent, man. I would say number one. This sounds so. And I'll I'll go. I'll elaborate. But number one, start. I mean, do it. Why not? You know, so many folks. Oh, you know, five years ago I should've guessed it on YouTube. Ten years ago I should get started on YouTube. Maybe impossible. However, you're. You're as old as you are today. You're not going to be any older unless you get tomorrow. Nobody's promised it. So on. So forth. Right. YouTube is the second largest search engine besides Google. Right. Billion unique visitors to the Web site a month. Your brain cannot comprehend how big YouTube this period. Case closed. There's twenty thousand people that you paid a quarter million bucks to four hundred thousand dollars a year as engineers, software engineers. And their whole goal is to design YouTube to make it a better user experience and to promote videos to people. OK, so there's there's so YouTube is so magnanimous that most people, they just don't understand it. And you see somebody with fifty thousand one hundred thousand subscribers. It's there's a quarter million people that still have a larger YouTube channel than me. I'm not a big deal. Right. Right now, there's one hundred and twenty five people a day that have their channel cross over hundred thousand subs. So a hundred people a day are crossing over one hundred thousand subs. What am I trying to say? YouTube is growing like a fertilized weed. If you're in trucking and you want to start a trucking YouTube channel, if you're into guns and you want a sort of gun channel, you want.

Brian Fullerton:
If you're in the long queue landscaping or pools you like. Well, I don't know if people really want to listen to this. I don't know if people would really want to watch this. Hey, I didn't know people wanted to watch me literally cut grass. I'm like the the craziest thing. Like, literally, we mow grass and people watch and they watch a lot of it.

Brian Fullerton:
I didn't know that it would turn into what it is today with sponsorships and affiliates. And right now we're running like two point four million people a month watching the channel. That's insane. So take your mega stadium in your city that's got 25000 seats. Times it by four. That's one hundred thousand. And then again, time's up by 20. There's a lot of people, a lot a lot of people watching. Again, your brain can even comprehend it because you hear the you know, the federal government spending money with millions and billions and trillions. Right. You don't even know like a million. A million is eleven seconds. A billion is 21 days. So you don't even know what the difference between a million and a billion. And so when you're like, wow, I want to start a YouTube channel. But will anybody watch? Hey, just just have some fun content. Start is simple as it is. Even if it's with your iPhone town or your iPhone X, get a little tripod off of Amazon for 20 bucks. Sirtuins videos uploaded to YouTube. And the secret is just start. Well, YouTube is just like anything else. It's not a talent. That's one thing that I really. Is my claim to fame. YouTube isn't a talent. YouTube is a skillset. You know, installing pools. You might have some some talent with like your creative ability.

Brian Fullerton:
Right. But installing pools, it's a skill set. I would imagine there's 20 or 30 steps. There's a workflow. There's a work order before you know it. You have a beautiful pool. Right. So YouTube is a skill set and it's not an enigma. It's just a skill set. You have to learn. You have to let her go into the search bar of YouTube and type in how to do YouTube. And there's 10000 YouTube channels that are tutorial type channels that'll teach you how to create thumbnails, how to create tags, how to write descriptions, best cameras, best microphones. Right. I think that's something that a lot of people don't give credit to a lot of YouTube ers. And I'm not a YouTube or but or an influencer. I don't I don't ever use those monikers. I'm a nerd with a camera. I'm just like you guys. I'm just hanging out. But the reality is that I have spent hundreds of hours learning how to do YouTube. I mean, I've watched hundreds and hundreds and hundreds of videos about how to create tags, titles, thumbnails, descriptions. I've watched hundreds of other people's videos, what's working, what's not working. And so what am I trying to say? YouTube is a commitment. You know, I mean, it's just like going to the gym. Like why I posted one YouTube video and it didn't. Work. OK.

Brian Fullerton:
Well, it's just like network marketing. Why? I showed it to my friends and family and it didn't work. I went to the gym one day and I worked out for 30 minutes and I didn't get six pack abs. The gym doesn't work. No, dude, you didn't work. You know, you don't work. Like, the difference between me and you is just one word hustle. The second word is commitment. So I'm not. I am. Trust me. I am nobody special. But on the if you take the hard work time smart work spectrum, I may add eight or nine on the hard work, but I'm also a five or six on the smart work. I see a lot of people that just want to work hard and work hard and work hard. They don't want to learn new things, whether it's about their industry, whether it's about a new hustle, whether it's about getting fit. I mean, imagine if you just went to the gym and you're an eight. I go to the gym two hours a day, five days a week. But your diet is that of a hawk. You know, you just you're just eating slop. Well, you're not going to get any results. Right. So with YouTube. YouTube is very, very simple. It's an algorithm. It's it's very it's a computer program. YouTube, you're dealing with people. But the actual process of just shooting a video, putting it into a movie.

Brian Fullerton:
Well, I don't know how to use my movie. Well, congratulations. Neither did any other person doing YouTube. Right. You know, and so why do so many younger people succeed with it? Because here's the bottom line here. Here's what it really comes down to. And hopefully this answer your cross, your question. Right. Most people just don't want to look small. They don't want to fail. They don't want to look embarrassed. They don't want to look ridiculous. And when you're on YouTube, you're exposed. And so that's the bottom line, man. You know, when I started my YouTube channel, a lot of people left comments. You know, why are you doing this? Why are you doing that? You're dumb. You know, I mean, tons of it. I mean, we still get it today. You know, trolls. That's that's fine. But you know what? I'm I'm learning. I'm improving. And I am so happy and thankful to be able to say that I don't have it figured out. And I'm learning every single day. I make I make videos and there's fifteen thousand views in a day and 400 comments. Who do you think is learning? Of course, the fans and the viewers and the commenters. But me, I'm learning now. Sixteen million views on the channel. Eighty four thousand subscribers or eighty six thousand, you know.

Brian Fullerton:
Twelve hundred comments every week or two. How could you not get better? How could you not get better. And so when I say YouTube's a two way street, I'm the most genuinely, authentically humble. I don't know how to be more humble and thankful because from the bottom of my heart, I mean, like I went from a struggling, broke kid growing up in a double wide trailer, having a six figure income and making a couple of bucks with YouTube now as well. And my wife and I were we've been exceedingly blessed. I think the secret with YouTube is start. And then after you start, you got it. You got to do it for a year. Make one video a week for a year. And I promise you, you have three, four hundred, maybe four or five thousand subscribers in a year. You'll learn how to title. You'll learn what to say. You'll learn what not to say. Let's be honest. You know, my younger brother, he's in corporate America. He's trying to start a YouTube channel as a side hustle. He said like to shoot a five minute video, basically just saying, hi, my name is Adam, and just giving us his stats, if you will. He said it took him two and a half hours. I believe the pressure, he said, because he started the video. He is like.

Brian Fullerton:
Is voice cracked, you know? And and he goes, my name is. And he's got like cue cards behind the camera. Right. And it says, Your name is Adam. My name is Adam. I'm from troop 42, you know.

Brian Fullerton:
But but that's how we all start. I mean, you're if you're installing a pool, you don't have it figured out. You know, you start with an aboveground pool or a kiddie pool. And then and then a customer wants it in ground pool. You're like, I got to run an excavator, you know, and you learn can't go through life being hesitant. You've got to just charge forward. And I think YouTube is amazing. Do it. If you if you want to make a side hustle out of YouTube and make some money with it, it's totally wide, wide open again. Let's say you make 100 grand doing YouTube at my level. We don't. I'm just saying, if you could. But if you did, there's. Again, two hundred thousand channels that are bigger than mine in terms of views. So a quarter million people make it a hundred grand a year with YouTube. I mean, I think it's pretty wide open. I think it's just getting started.

Tyler Rasmussen:
Yeah, man, I like you. You say about put in the work and I imagine, you know, with your podcast, you did the same. Right. You know, studying, researching. You said you hired that guy to help you do it. That's what we did with the podcast and with our pool service company. You know, if you want something to be successful, if you want to put the time in and for it to actually work, that doesn't just happen. Like you said, there's hours and hundreds and hundreds of hours. And Greg and I both spent hundreds and hundreds of hours because we do different things with the podcast. So we study different things. We have different roles. So we're always diving in down. These rabbit hole is digging and digging and digging. How can we get better? How can this look better? That sounded. Weird. Let's tweak that, you know, now Kyle has been doing the same with audio like hit the lows last year, he's been digging and digging and digging, learning how to produce better audio. Like, it's just something that we work on constantly. And you're constantly learning.

Tyler Rasmussen:
And I like what you said before. You said it here a little bit ago. As you've learned from doing it, from being in the spotlight and being exposed, you've learned to get better. I think that's something that we've we've done as well, where we've learned from the listeners and learned from the feedback and learned from. Yeah, that's cool, man. I'll take that into consideration. You know, next time that happens, maybe we'll do this a little bit different. So you're getting better and you're constantly being told, hey, I like this. I didn't like that. You have a choice at that point. Right. You can either sink down in your chair and be like, wow, that sucked. I didn't like it. Or you take it your loss. It's a loss. I like losing men. I know it's kind of weird, but it is, you know, losing definitely makes you better. And I 100 percent agree with I don't enjoy the loss, obviously in the pain, but enjoying winning after that and going, I will never make that mistake again. That's a big, big accomplishment.

Brian Fullerton:
Well, Tyler, I'll I'll adlib. I'll say this. I don't think you'll you learn from winning. Yeah, I think you learn from losing. And so many people in today's world, because the world is such a highlight reel, you think everybody's winning. But the reality is that you don't win from you don't learn from winning. You learn from losing. And I am proud. The most losing is failure and mistake oriented person in the last 48 months on YouTube. In my genre. My niche. And lo and behold, I am also now the largest YouTube channel in my nation's art genre other than my friend Stanley Dirt Monkey. Now, either I'm the most successful guy or I've done more things to fail. I'll tell you what. I'm not the most successful guy. I mean, I. I barely look at people in the eyes. I can't remember names. I'm like, what's up, Ben and Matt? It's Tyler, Greg, whatever, you know? So you know what I'm saying? I'm I'm just like you guys. But at least I try I keep putting effort out there and that's what I encourage other people to do. I mean, like, I'm no different than you. Like, when I go and hang out at, like, the Jieyi Expo or a large trade show, it's so cool to see so many other people that you get to network with and interact with and shake hands with.

Brian Fullerton:
And I really do feel like we encourage and inspire folks because they just realize, like, hey, we're one of the guys, we're just like them. And then I get a text message or an email or D.M. on Instagram. Right. Six months later or a year later. And they said, dude, I just bought my first real turn or I bought my next zero turnour.

Brian Fullerton:
We just bought a plow or we're just we just did this 15 grand landscape install. It was never even an idea or a possibility. Twelve months ago. They're succeeding. They're winning. They're having fun. To me, that's really what the hustle is. I think Gary V. says it all the time. And that's what that's what the real hustle is. It's about passion. It's about helping people. It's about encouraging people. It's about being authentic. And I really hope I never lose that. I never want to be this mega star, YouTube or ego driven thing, because I see that. I see I see so many people like that. And I think to myself, how much of a regular human being you are behind the scenes. Now, here's what I'll say. If you're Elon Musk, you're an incredibly gifted, intelligent human being like that dude should be like protected. Like he's he's a smart asset to society. Right. For me, I don't have that same brain, that same amazing ness to me. I have a skill set. I know how to communicate. I know how to sell. I know how to make people laugh. I know how to set people at ease. I have a four or five good skill sets.

Brian Fullerton:
I know how to cut grass. I know how to film a YouTube video. But these are all skill sets. There's no there's no talent about Bryan Fuller, Ted. I can't dunk a basketball. I can't make a slap shot at the blue line that will go in. I can't kick a ball like Ronaldinho. OK. I'm not anything really gifted. So what did I just do? I just out hustled. I mean, that's why I love Gary V.. I just literally. I will outwork you. I will. I will not sleep. I will be up at 6:00 am this morning. I was doing a radio show at 7:00 a.m. I mowed 17 lawns by noon. We did a dozen iterations. We cleaned up twelve hundred bucks. I probably made 500 bucks on YouTube. I, you know, had this podcast at six. I could have blew it off. I could've pushed it back. No. The bottom line is I said no. I made a commitment. We're going to rock n roll. I'm very, very happy I did. After this, I'm gonna go at it videos. I'm going to go out into podcasts. I'm gonna go try to pounce on the wife. That's not gonna happen. I'll just be a real.

Brian Fullerton:
And you know what? Before you know, bro, it's one of the more than, you know, say, in the worst movie, like, get off me, you know.

Brian Fullerton:
And it's 1:00 in the morning. And what do I do tomorrow morning at 7:00 a.m.? Do. Let's go. Let's go hustle. Let's go make it happen. Because when you start getting these skill sets and you start getting momentum in your life and you get around good people and smart people and successful people, not me, people like you guys. And you start winning. It's a compounded effect. It's this momentum cycle. You start getting fired up about life. And I just I don't apologize for that. I don't apologize for making money. I don't apologize for working hard. I don't apologize for being a capitalist. I don't apologize for learning how taxes work. I don't apologize for working 90 hours a week. You know, like this fall, I mean, I retired my mom this fall, I want to buy a Tesla in a year. I mean, to build a half a million dollar home in 50000, I pulled out and pay cash like there's nothing wrong with getting fired up and wanting to be successful, you know? And I just feel so many people, they're just they're just not letting themselves go. If you're listen to this, you just you're probably like you're always wondering if you have what it takes. I know that's a guy thing. Do I have what it takes? Yeah. Yeah, you do. But not at what you're currently doing. You know, you can't have a multi-million dollar income on a minimum wage work ethic. It's just not going to happen. So what does that mean? Work your ass off. Do get busy. And if you are, bro, I will see you at the finish line. Let's do this thing. And if you're not dude in America today, there's there's there's like two new million new millionaires per year.

Brian Fullerton:
So one out of five hundred people you walk through are bypassed. You go to the mall. There's 10000 people there, every 500 people. You're walking past the millionaire. Why not you? I mean, for real. Like, let's all stop making excuses, we become so soft on other podcasts or a whole nother time. But most people just aren't willing to work hard anymore, you know?

Brian Fullerton:
And why should you? You know, foods readily available, shelter is readily available. You make 60 grand a year. You can go finance a boat, finance a four wheeler. You can make it, you know.

Brian Fullerton:
But if you wanna go buy a Ferrari or a Lambo or a private helicopter, I don't know. Whatever whatever your thing is, dude, start work in, you know, like, let's get it. Let's not waste time.

Greg Villafana:
No, we love that drive.

Greg Villafana:
Hundred percent love that drive. Enjoy it. Enjoy it. Because when you have kids, man, it's going to get. It's going to get more like a cow.

Brian Fullerton:
Looking at a new gate right now, you're like, we weren't ready for that, you know. Oh, no.

Tyler Rasmussen:
And now you're speaking our language. That's that's that's our life.

Greg Villafana:
And I've got two daughters on top of all that hustle. Our AC in our house went out yesterday, so it's been in the middle of one hundred things and then dropping everything to go pick them up and bring them to safety and not a 90 degree house. And then, you know, work with them and do and playing with them and coloring and then take them back and then come back and. Yeah. No sleep. Yeah. You get two, three hours of sleep. Still wake up at five a.m. and go for five mile walk run and then jump right back into the shit and not talk about it because there's some people that I feel like I just want to do it just so they can be like, I'm fucking better than you. I do this. I do that. And it's like, well, or the results.

Greg Villafana:
I don't see any results. Your mouth is your mouth a result? You know what I mean. But if you've got some to show for it, that's where it's at.

Brian Fullerton:
Yeah, I get comments sometimes for like, oh, you got some dark circles or it looks like you put on 10 pounds or actually.

Brian Fullerton:
Yeah.

Brian Fullerton:
I'm like I'm like, hey dude, you know, like the launch of Produ Academy didn't build itself. Okay, like last year we Pride had on a couple of hundred programs that sold and it's a couple hundred people's lives that are changed because they're learning new skill sets. You know, they're they're investing in their own education. I mean, do the stories I hear all the time from people getting educated from it like we do coaching calls, changing their business, changing their life. I mean, I'm so thankful that I'm able to pour into these people. It's it's amazingly incredible. I mean, like like I pinch myself sometimes, you know, people buy New L'Amour's and they're changing their life and their family tree. I mean, it's it's just so rewarding, man. Groovy. Groovy. Always say stuff like, you know, if you if you need to hustle and prove to people you're hustling, like if you're doing it for the applause, you're not doing it for the right reasons.

Brian Fullerton:
You know, like, I, I don't tell anybody, like, I don't I don't try to show everybody how hard I'm working, you know, or or tell people like how hard I'm working. Like, you'll just. Hey, six months go by and you'll see a new training program. Six months go by and you'll see another twenty five thousand subscribers. Six months will go by and we'll do another live event. Our last one had a hundred fifty. This one will have 300. Okay. Like, I don't need to prove it. But behind the scenes, bro, it's like. It's like a duck out water. You know, when a duck is going across the top of the pond, you're like, man, that is the cutest little duck I have ever seen. But when you when you look underneath the water, you stick the GoPro under the water at the little duck. Duck's feet are going 100 hundred miles an hour. Dude, like like that duck is going like crazy. And so, you know, sometimes you get flak, you know, doing YouTube or flak, you know, people like, well, how do you you know, do you even cut grass? I'm like, hey, look, I'm not going to prove an income statement to you or show you my PNL or my tax return.

Brian Fullerton:
But ninety five percent of people who make statements like that, I know when my business grows last year, I guarantee you it's more than yours. And again, I'm not in competition with a soul dude. Like, I'm so thankful and so humble. But it's always the guy making 40 grand a year challenging you when you're doing 150 to 200 grand. And I'm like, bro, I'm not your problem. You can be like criticizing other people is like them drinking poison and expecting me to get sick. Does it make. Does it make any sense? Like, why don't you just humble the ego, learn from other people and grow your life and let's win together. There's no time for pettiness. There's no time for bickering. There's no time for competition. Man, if you want to be competition, that's on you. I'm looking for subcontractor's I'm looking for a team. I'm looking for a network. Let's let's make money together. Hey, man.

Greg Villafana:
Yeah. Hey, man.

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Greg Villafana:
I think some people have to understand that it's not for everybody. Being an entrepreneur or owning a service business, any one of these things is not everybody, because I think about this a lot when I hear people saying that, you know, so-and-so sold their soul to the devil and things like that. And for some reason, within the last couple of years, I understand that to another level where it's you have to understand that in order to be successful, there's a lot of sacrifices and some are going to be sacrifices. You have to take time away from your wife or your kids, or you're going to have to quit playing flag football or softball or video games. There's going to be some things that you might hold closely to you. You might have to cut out all your friends. You're going to have to stop going to the bar. You're going to have to stop doing all these things. But you have to understand, like, if you're not willing to break some of those ties, you're just not going to work out, because to get to that next level, you've got to be more than 100 percent, because the competition now is at a whole nother level. And you've got to be. That's why I love morning so much. And I'm sure you guys can agree when you're up, you know, 4:00 or 5:00 in the morning and it's just so quiet. No cars, no people, no noise. I feel like anybody I think I might be in competition with is asleep.

Greg Villafana:
And I'm I'm learning. I'm exercise and I'm learning. I'm doing what I need to do to be the best person that day, if I can add it.

Brian Fullerton:
I totally relate, bro, because there's there's times where I mean, I'm up at 5:00, you know, answer a couple e-mails, make an Instagram post. I'm at Crossfade at six a.m. I'm back home by seven. I've made a granola bar or something healthy, shot a couple more emails off, finalized something else, a contract or a bid. I'm already out the door and at eight o'clock I've already, like, exercised. I've I've read I've listened to something good. I've poured into me and other people just, you know, still waking up and rubbing across these out of their eyes, you know. And I'm like, bro, like I'm two hours ahead of you. I'm like, you know. And you almost said it out of Infinite Meme with Elon Musk. He's like, if you want something in life, work 80 hours a week like you get the smartest man in the world basically said, work harder. Like it's not there's no esoteric thing that's eluding you from success. You know, it's just hard frigging work.

Brian Fullerton:
Now, I wonder just sits on the real quick that you're saying, Greg, is you gonna know what you want when you want it, why you want it and what you're willing to give up to get it? That's it. That's the secret to success. It's a four part formula. What do you want when you want it? Why do you want it? What, you want to get up? Give up to get it. And here's the bottom line. Why I absolutely. The last twenty four months I've really come to respect wealthier than me people, which is a lot of people. But the more successful somebody is, the more I know that they have made sacrifices that A I haven't made yet or B I'm not willing to make. Right. So when you get around successful people. I'm in this super humble, super appreciative. I treat a crumb like a feast mode because I know how much that guy had to work or hustle or sacrifice, like you just said, to make it happen. Now what? When you have a negative attitude, you put down the successful earth guy. The reality is that you did pay dues, you didn't sacrifice, you didn't work hard. And all you're doing is criticizing the guy who made it happen again. The guy that made it happen. You can make you can you go to a seminar judge and to critique and criticize. But that guy's leaving in his Mercedes is going to his nice home with his nice wife, with his nice private, you know, lake house. And the bottom line is that you can criticize that guy all you want when you leave the seminar, you're going back to your loser existence.

Brian Fullerton:
And that was me for a long time. I just said, you do. I've got to stop pretending like I know it all. I got to stop pretending, like, further along than I am. That was four years ago. I got jump on YouTube. Boom. I'm naked. Here's Brian's LA Maynards. And people like, well, you're doing this wrong. You're doing that wrong. You're doing this wrong. Doing that wrong. And and dude, like I mean, I just had to learn and learn and learn and prune and change and grow and read and listen. I'm just so again, I can't say it anymore, honestly, like, I'm so thankful to have what I have going on. But there is a secret or a component. We've worked we've worked so hard the last four years. We've made so many sacrifices. And I don't apologize for a single thing I do because this fall, my mom, you know, here's a here's where his real story, bro. And I'm just gonna be honest with you guys. My mom got laid off because of the whole Cauvin thing. My uncle runs a cab business. My mom's a cabbie. During the day. She does airport runs really, really KHUSH You know, easy, easy stuff. He's not, you know, work at St. Patty's Day at 2:00 in the morning. Right. But my uncle shut down the cab business. My mom's laid off. She's unemployed. She's gonna, you know, Melida unemployment for a few months. And once it runs out, guess who's whose dime she's going on. I'm adding her to my media company's payroll to be a full time grandma and house helper for my wife and I.

Brian Fullerton:
You know, we're we're not pregnant yet, but we want to get pregnant this summer and hopefully have kids the next twelve months. And I said, hey, mom, you're never going to work for a single person. You're sixty nine years old. You've literally worked. You raise three kids. You're you're a single mom. You know, the she got divorced, you know, a long time ago, the whole deal.

Brian Fullerton:
But you know what, she. Who do you think that she's really happy and appreciative and thank for my Monsanto money. She's got no savings. You can me she gets Social Security and Social Security. I think about it, you know, I'm saying. And so what? Because I make an extra thousand bucks a month on YouTube, I'm going to go buy a Ferrari. Like people have it. So confused. No, dude, I dug my well before I needed it. I, I, you know, built my roof before the rain came, whatever. All these all these hyperboles that people would see on Instagram. And I'm like, no, no, no, dude. Like my mom's going to need medicine. That's a thousand bucks a month. I need to grow my landscape company. I need to grow my YouTube channel. I need to get some rental properties. I'm not done. I'm still trying to hustle. I want to take care my family. Guess what this is. This fall does not announce in my mind that I can't add my mom to my payroll for fifteen hundred bucks a month, two thousand bucks a month and just say, Hey Mom, you can be a full time, full time mom, full time grandma, you know, to, to our, to our kids. And if that doesn't like motivate you, fire you up, just burn, you know, in your chest because maybe it's something that you guys listen to too. If you're if you're listen, this podcast, maybe it's on a pool, maybe on a mall or I don't know. But dude like you that's totally available. Do it with your company. Do it with your with a YouTube channel. Do it with rental properties. Like the cavalry's not coming in like it is. If it is to be, it's up to me like it's up to you. So I just, I just tell you man, if, if I'm doing this you guys can do it like we're if you listen this man, we're like we're all kindred spirits. We're all in the same hustle, you know.

Greg Villafana:
Yeah. That's a great story. I love it. And I'm sure being able to help your mother makes it all worth it.

Brian Fullerton:
Oh, I'm sure the waterworks are going to happen in November, you know, because she's gonna she's that's mom, you know. I mean, moms you to cry, darling. You don't have to. Yeah, yeah, yeah. Well, if if you don't have any other income coming in. You know, someone's got to supplement. So.

Greg Villafana:
Yeah.

Greg Villafana:
And I'll just I want to add one thing because if anybody is listening, I think something you do have to learn is that, you know, we're talking about waking up early and doing all these different things. If you don't do that and you feel like, well, I can't do it seven days a week, I'm just gonna give up, just know that, like, you can't fix the past, you can just stay motivated and do what's right in the future. And when stuff happens, you don't wake up early, your alarm clock doesn't go off like, fuck it, make the best of the day. And the next day, hopefully you do it and just get better with time because it's not it's not easy. Like, I don't care what anybody says. I have this talk with my wife all the time. I'm like, nothing I do is easy. I sometimes make it look easy because not my part, but waking up early is not easy. That's the most difficult part for me. It's like once you're up. And you get in motion, everything is good. But just opening those eyes and putting your two feet on the floor and just walking around, getting the day started. That's the most difficult part of the day. But just know it takes time. And if it's something you really want, like you'll you'll learn as you go.

Tyler Rasmussen:
I also think, you know, I want to. I think you need to cut negativity out your life and, you know, in a big way if you're going to be successful, because a lot of times you see people complaining is little petty stuff that they've heard somebody tell them they can't do it. You know, their mom, they're your brother. Whoever told them they can't do it. The negativity in their life is taking over. Like, you get to surround yourself with positivity. We're listening to things. Stop listening. Negative stuff. Listen to positive influences and positive mindsets. You know, we try to keep it positive here and encouraging. Like you're listening to Paul Chasers or you're listening Brian's podcasts like you're trying to. You got positive you're already going, but make choices in your life that cut these people out, that just keep telling you you can't do things because you can't do it. You have to change your mindset and change the way you do it. But you can do it. You just got to cut that negativity out.

Greg Villafana:
Yeah. Share it on the blog when this comes out. But probably almost two or three times a week. I've listened to the same. It's like an hour long Japanese proverbs and it's just some of the most positive, fundamental things that I think every human needs to hear more frequently. But I always hear that and it makes me feel really good and really kind of connected with the world and just be somebody that is that positivity should just come out of you and you should want to do the right thing.

Greg Villafana:
But I will share that with everyone. But you are your spot on time.

Tyler Rasmussen:
Can I add one thing, Greg? You said such a good nugget entirely, too. I mean, like with cutting out negative in the whole I mean, a man, Ambro, like, that's why hopefully your listeners podcasts like Feather in your cap, you know, now the task the challenge is make sure you listen to the next one and the next one and the next one because you've got to keep flood your brain like if you had a bowl full of poison water. Well, you can't just add an eyedropper full of water. Now this you have to get some water flooded and flowing into that bowl and dilute, dilute, dilute. And it might take you a week, might take a year up. Take it five or 10 years. Took me 10 years to fix my brain. I'm just telling you, I had light like Tyler. You just had so much negativity, so much criticism, so much just negative association and people. And I didn't even know it was really bad. I didn't even know that my brain was messed up. It was, you know, computers speak garbage in, garbage out. These self limiting beliefs, Tyler, like you were just saying, well, you'll never make it or you're you know, you'll only be a blue collar guy or you'll only be making 50 grand or, you know, your fuller ten fullerton's don't go to college. So that's that's like or number one. But. One other thing I want to say is that in life I heard somebody you successful say in life you're going to pay a price, you're gonna pay the price of discipline or you're gonna pay to pay the price of regret.

Brian Fullerton:
The bottom line is that you set that alarm for five thirty six in the morning. Hundred percent, bro. You can pay the price of discipline. Get your ass out of bed. Work out. Eat right. Set your day. Set your attitude right. And if you don't wake up early, you're still paying a price because after twenty five years of bad habits, you're going to wake up 50, 60, 70 years old and not have whatever you could have had if you would've got up early and paid the price of discipline.

Brian Fullerton:
So the bottom line is that you don't cash that check of regret it till 20 or 30 years later, but you will have to cash that check. Right. And you will cash a really healthy, hefty, healthy check of discipline or you will cash a really unhealthy check of regret because you were undisciplined.

Brian Fullerton:
And again, discipline is not a talent getting up religiously at 5:00 or 6:00 in the morning and reading, putting 20 minutes of a self-help book in your you. I love the people, Gragg, you know. What do you read in a self-help book for. I'm helping myself there. Copernicus.

Brian Fullerton:
Like what?

Brian Fullerton:
What do you think I'm doing, bro? Like I'm an idiot. I don't want to be an idiot. And I'm trying to learn how to unbe an idiot. Clearly, you're an idiot. You want the same book. When I'm done. Well, I mean, so. So it's just, you know, again, I, I think I think a reason a lot of people like like hanging out with me and listening to me. And I see this animals like non pretentious way as I do, were just when I say something. I keep it really relatable because I'm just a really simple dude. You know, I thought I thought success was this elusive esoteric. It was like it was just chasing people around it. Bam. You know, they became successful. And I have to listen to Gary V and Tony Robbins and Garrett Sutton and Darren Hardy and Robert Kiyosaki and all these different people. Man Great. Cardo, pick your person, you know, less brout. I found out that they all do like the same 20 things. They all do the same five thing, actually. They only do the same two or three things. And you have to be a student of success, man. And so how does it relate to Lamplugh? How does it relate to landscaping? Does it really, really does? Because you got to be the best you every single day, man. You like all your S.L. You got to get this stuff in your brain. You know it if it wasn't pumped in your brain at 10 to 12, 15, 18, which I doubt for anybody, listen to this podcast. We go to public school. This was not presented to you. So what do you do? You know, at 18, you know, you don't just put your brain on autopilot. You know, you at 18, you kind of start. And so you've got to start reading, listening, go to networking events, seminars, conferences, listening to podcasts. And so that's what that's what did it for me. I'll be honest.

Greg Villafana:
Yeah. Because there's so much hidden gems in everything. That's why me personally, I've always been obsessed with listening to podcasts and audio books and reading even magazines. You know, there's so many hidden gems about, oh, I put this in my service agreement or I'm using this CRM or I'm using this software to schedule this or I'm doing this meditation and I'm using this app in all these different things that, you know, people are discussing. At one time it wasn't available for everybody. But, man, once you start listening and you start taking and applying it to your business, your life, you just become addicted to it.

Greg Villafana:
I know I am. I listen to something and I'm listening right now to like it's kind of a memoir of the the one that the guy that founded Ali Baba.

Greg Villafana:
And so many things that I just didn't know. And it's just so motivating. And to be able to take little pieces of, you know, what he went through in his life and kind of plug it into my own is just, you know, that positive energy. But it's all hoping and moving forward. You know what I mean?

Brian Fullerton:
What a present, bro. I mean, a year to how I had to do it is I will do just like you. I had. I'd have put so much good stuff into my brain. But then I had to digest it. I had to distill it and discern it and personalize it for myself. Right, because one guy's like all debts bad. The next guy I like good debt. You know, I'm I'm a real estate guy. Next guy, Dave Ramsey. That's awful. Nobody should be in debt. And then you go around and live like, oh, I don't even know what to do. OK. You're confused. The bottom line is that when you're confused, you're not effective. I mean, imagine if you're if you've got a Ferrari, the car can go 200, two miles an hour. I mean, it's an amazing machine, but you go put a Ferrari on your nearest highway covered in fog. How fast you take the Ferrari? Forty five miles an hour. Maybe the car can do 200. Well, yeah. You're confused. And you're when you have the fog, you can't you don't see the wide open road. You don't you don't know where you're going. You don't have a G.P.S. and you don't have it wide open. Hey, man, you're stuck at 40 miles an hour. So the goals and not get confused.

Tyler Rasmussen:
Love it. All right. It's awesome, man. It's been a good talk. This man has been good.

Brian Fullerton:
I appreciate you guys even having me on the show. You know, we'll have to do like if you guys want to re up and maybe look around to maybe like a midseason update because, man, there's so much stuff that that I truly respect about pool guys and the other pool industry. And I'm a big fan of pool. My wife and I, well, we built a home we want to in ground pool and the whole deal. I don't know how we got sidetracked talking about success, but it's just funny how things work out. Right. But this has been a just a true, true blast for me to be on your guys as a show and platform. So I don't I don't take it for granted, man.

Tyler Rasmussen:
I man, before we forget, what's your which website and YouTube channel and everything, you know, really simple.

Brian Fullerton:
If you guys want to find us on YouTube, just brines low maintenance YouTube on Instagram, Bryans low maintenance from there, everything else can spider around. By the time this this recording comes out of your guys as podcast launch Perner dot com. We have a brand new Web site that'll pull everything together. And if you wanna be launched, your landscaping guy, anything I can do to ever help you out, man. Shoot me an e-mail. Shoot me a D.M.. We get back to everybody. We get about two to three hundred comments and e-mails a day. And I literally do answer every single one still. Yeah. I mean, whatever we can do. Fullerton Unfiltered is the podcast. If anything, I got to get you guys on mine. You know, I mean, this would be a it'd be fun here. Your guys is wisdom and perspective and you can bring something fresh to my my industry of all other long hair guys out there that are busy planning everything and always dreaming about hopping in the pools that you guys built.

Tyler Rasmussen:
That's for sure, Matt. I enjoy your podcasts. And, you know, it's not just about landscape stuff. There's a lot of business stuff similar to ours. You know, we try to mix it up with pool stuff, but also business stuff, because I think that's one of the hardest pieces of running successful service companies is the business side. So, you know, I've enjoyed those episodes of yours as well. So thanks again, man, for joining us.

Tyler Rasmussen:
We appreciate you guys. Hey, Pool Chasers. Thanks for checking out this episode. Did you know that each episode has its own page on our Web site? This is where you can find more information about the guests and episode topic, as well as all the resources that we discuss throughout the show. To get to the Web page, click the link below. Also below, you will find links to the sponsors of the show, as well as links to follows on our social media channels. On our channels, you will find some of our favorite clips. And bonus material, please follow us on Instagram, Facebook, Twitter and YouTube. Our tag is pool chasers. We also have a Facebook group for the Poor Chasers community. Here you will find like minded professionals all looking to make each other better. One last thing. If the episode has brought you value, please check out our patrie on page to support us. And if you could, please write and review the podcast. We would love to hear what your favorite topics are. Thank you for your time and your ear. See you out there, Paul Chasers.

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Show Notes (Time-stamped)

[01:26] - Introduction to Brian Fullerton of Brians Lawn Mainatance 

[05:02] - The Baywatch moment that got Brian fired up to start his own business 

[07:55] - The beginning of a successful Youtube channel 

[14:26] - Stop trying to be perfect and let it rip! You will get better with time. 

[18:49] - What we like about Gary Vanderchuck 

[24:33] - Getting started on Youtube 

[34:06] - Learning from mistakes make you better 

[45:29] - Bien an Entrepreneur is not for everybody. What are you willing to sacrifice? 

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