Episode 76: CPO License - Why You Should Have It & How To Utilize It To Your Advantage With Katie Crysdale
Episode 76: CPO License - Why You Should Have It & How To Utilize It To Your Advantage With Katie Crysdale
Often the CPO (Certified Pool Operator) certification is overlooked because traditionally it was only needed for commercial pool operators. We sat down with Katie Crysdale of Lakeview Aquatic Consultants LTD to discuss why everyone should consider taking the course whether you service commercial pools or not. Having the license opens up a lot of opportunities, many that you may not have known existed. Katie does a wonderful job explaining some of the options that become available to you once you have the license. We had the opportunity to take the CPO class with Katie while she visited us in August and we learned quite a few things, some of which were brand new to us. We wish we would have taken the class sooner and used it to its full potential while we were running Brothers.
Once you have the license it can be used in so many ways to improve your business. We discuss how to take advantage of the marketing opportunities that it opens up, and how you can advertise it on your website and social media to help differentiate yourself from your competitors. Also, if used correctly it can help you increase your sales and credibility. Please don’t overlook this “piece of paper” as some people call it, just because you heard it isn’t required. Take the time to look into getting certified today and invest in yourself and your team to expand your knowledge.
Shownotes
2:05 Intro to Katie
9:55 The power of managing up
12:08 What it means to be CPO certified
16:30 There is a lot of fear that is unspoken
19:37 The networking is invaluable
24:14 Getting certified right off the bat
28:38 You do not need a background in pools to get certified
33:40 There are all kinds of pools
37:20 The CPO Book
40:38 A huge fan of dying the pool
45:20 Do swimmers know a lot about pools
47:45 anti-entrapment is a big deal
56:30 Chemical Testing
1:02:50 Build processes and checklists
1:08:15 Its important to find a mentor
1:15:32 CPO certification stays with the person
1:20:30 Where to find more info about the CPO certification
1:22:00 Where to find Katie's classes