Episode 274: The ASP Franchise System & Benefits: Pool Cleaning, Repairs, Renovations, & New Pool Construction with ASP President, Jimmie Meece
In this episode of the Pool Chasers Podcast, I sit down with Jimmie Meece, President of ASP (America’s Swimming Pool Co.) , to discuss his journey in the pool industry, the growth of ASP, and the benefits of franchising with ASP. We delve into Jimmie's background, ASP's business model, marketing strategies, and the recent launch of ASP's pool construction initiative. The conversation offers valuable insights for both existing pool service professionals and those considering entering the industry.
Jimmie Meece is the President of ASP – America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair, and renovation franchise system. Meece, as the company President, is responsible for the day-to-day operations of the franchise company, which includes Public Relations, Brand Management, Vendor Relationships, Financial Planning, and Strategic Oversight of his staff. Prior to joining ASP Franchising in 2010, Meece owned and operated the very first ASP franchise. In 2005, he launched and operated this South Carolina-based franchise until 2010 when he sold the franchise to take the position of VP of Operations for ASP Franchising.
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Connect with ASP & Jimmie Meece:
Topics Discussed:
[00:01:19] Introduction to Jimmie Meece and his start in the pool industry
[00:07:16] Overview of ASP's business model and services
[00:10:33] Benefits of converting an independent business to a franchise model
[00:13:53] Surviving economic downturns and recession-proof aspects of the pool industry
[00:16:07] Advice Tip: Importance of communication in business operations
[00:19:24] ASP's call center and its role in improving customer service
[00:24:14] Measuring success and training for new franchisees
[00:28:17] Advice for business owners considering franchising
[00:33:12] Marketing strategies and benefits of being part of the ASP brand
[00:39:47] ASP Annual Convention
[00:40:58] Details on ASP's new pool construction initiative
[00:46:38] New pool installation training with Latham
[00:49:45] Potential for build-only franchises and expansion goals
[00:51:41] Custom ASP Latham Pool to protect builders
[00:53:14] Closing remarks and future goals for ASP
Resources & People Mentioned:
FDD (Franchise Disclosure Document)
Stewart Vernon | Awards Keynote Speaker, EntreCon Pensacola YouTube Video
The Great Recession
