Episode 271: Upscale in the Pool Industry & the Power of Marketing with Matthew Dube of Pro Pool Inspectors
Pro Pool Inspectors ,marketing expert, Matthew Dube highlights the significance of a comprehensive marketing approach for pool professionals, emphasizing the importance of strategic planning, consistent execution, and thorough evaluation. He stressed that setting clear business goals and understanding the target audience are essential in developing effective long-term plans. Additionally, Matt advocated for consistent marketing efforts, like running ads and engaging with customers, to build brand credibility and foster relationships. He also underscored the value of utilizing data to refine marketing strategies, discussing how metrics like impressions and clicks can inform adjustments to enhance campaign effectiveness. Moreover, Matt touched on the benefits of automation tools, such as email automation and AI-generated content, to streamline processes and ensure efficient communication with customers. This holistic approach, he suggested, is crucial for achieving marketing success and driving growth in the competitive pool industry.
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Topics Discussed:
[00:01:35] Matt Dube marketing experience
[00:03:35] How would you define marketing particularly distinguishing it from advertising and what role does personality play in a brand?
[00:04:08] 5 qualities of marketing
[00:04:14] 1. Marketing has to be defined
[00:06:03] 2. Be promotional
[00:06:33] 3. Be specific
[00:07:40] 4. Multichannel
[00:08:01] 5. Problem solver
[00:09:30] Tips for people in that discovery process?
[00:14:17] Pro Pool Inspectors Promo
[00:15:12] How's marketing been instrumental in the success of your business. And could you share some insights on your personal journey with marketing specifically within the pool industry?
[00:18:12] What are some key things, some key metrics that people should be looking at when they're investing in marketing?
[00:21:47] Lyon Financial Ad
[00:23:37] Example of paying attention to the metrics
[00:29:04] Competitor analysis
[00:31:40] Do you ever let the metrics dictate the type of content you make for social media
[00:34:20] What are some strategies pool professionals can use to make the marketing process more efficient and manageable?
[00:39:00] What practical steps can businesses take to enhance their marketing efforts, including automation, ads, social?
[00:42:24] In today's digital age, is it essential for all marketing efforts to be online, or is there still a place for traditional marketing methods?
[00:44:55] How can pro pool inspectors help with their marketing.
