Episode 209: BuildWitt: Dedicated to Making the Dirt World a Better Place with Aaron Witt
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Episode Summary
Today, we sit down with Aaron Witt, CEO of BuildWitt, a media, and software company dedicated to telling stories of life in the dirt world.
Aaron believes that construction and the trades as a whole can be—and are—as exciting as sports if only more people knew the stories behind the people in the industry. He has dedicated his career to telling those stories in an insightful and engaging way.
He describes infrastructure development as fundamental to society alongside food, water, and shelter. We take it for granted, particularly in the West, because we’ve always had these things.
Through his content, Aaron hopes to educate society on the work that goes into these foundational building blocks of our society and to celebrate the men and women who make all of these conveniences possible.
Topics Discussed
03:15 - Why construction can be just as exciting as sports
12:02 - An introduction to Aaron and BuildWitt
18:24 - How the trades contribute to the happiness of the next generation
22:31 - Aaron’s impact on the construction world
24:52 - About excavators and skid steers
31:02 - The difference between tracks and wheels
34:41 - How to get started with a career in the trades
38:54 - Aaron on his software company
45:31 - Keys to capturing great content on construction sites
Key Quotes From Episode
A fallacy in the construction industry is, “We need to make the trades ‘cool’ again.” And I always sit there and say, “No, we don’t need to make this ‘cool’ again. It’s just cool. But we need to tell people about it.” We need to get the word out about it and let the work sell itself.
We’re not going to automate our way out of building infrastructure, that’s for sure.
Human beings have evolved to create and build things. What is more satisfying and attractive than quite literally shaping the Earth? We didn’t evolve in a digital world. We evolved in a world where we touch things and shape things.
