Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings
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Episode Information
Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service.
Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.
“What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.”
Google’s criteria for the “best” company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page; and 3) Your business needs to be licensed and insured, and the owner will require a background check.
With no mandatory long-term contracts, a dedicated account manager assigned to your business, and a flat fee for their service that doesn’t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google’s search rankings.
If you would like to find out more about how SearchKings can help you grow your business, email them here: poolchasers@searchkings.com.
Topics Discussed
An introduction to Lorne Sederoff and SearchKings
A quick recap of our last conversation with Lorne and how things have changed
Google’s new pay-per-lead ad platform and how it differs from pay-per-click
Toggling different keywords on and off on different days
How to efficiently prepare your company for Google’s pay-per-lead program
The Google Guarantee user experience and getting good reviews
Taking advantage of SearchKings’ expedited processing services
What to do if you don’t have an “official” company address (ex. P.O. box)
What sets SearchKings apart
How SearchKings creates a strategy based on your company’s USP
How SearchKings’ in-house web development team handles your creative
Key Quotes from episode
The intel we have into who your customer is informs how we advertise.
What Google is introducing into the pool industry for both pool builders and pool cleaners [with this pay-per-lead program] is going to be a new top-of-page directory that is going to dramatically change the business.
[Google] is creating their own vetting system so that the audience or the homeowner can say, “I’m gonna use Google’s verified companies.” So to not be Google-verified means you’re going to get lost. You’re going to be invisible on the page because Google doesn’t trust you.
Customers aren’t going to spend a lot of time potentially researching until they have some proof that you’re a cut above everyone else. So, Google is segmenting the industry to say, “Here are all the companies that meet our criteria,” and then you’ve got to hammer those reviews.
