Episode 164: Growth Mindset - Business Tip of the Month with Chad Nikkel of National Pool Partners
Listen to the episode on Apple Podcasts, Spotify, Stitcher, Soundcloud, Google Podcasts, Youtube, or on your favorite podcast platform
Episode Summary
Today’s special episode is the second in a new series we’re calling “Business Tip of the Month” in partnership with National Pool Partners.
Listen in as Chad offers his thoughts on nurturing a growth mindset as a pool professional. He explains why it is important to constantly be working at refining your customer base and why market saturation gives you an edge over your competition.
Your brand message ultimately consists of your core competencies. Chad encourages business owners to embrace their particular niche in the industry and to be unafraid of refining or tweaking their brand in response to market changes.
Finally, Chad explains why it pays to always be hiring and how hiring helps you keep a pulse on the market.
Topics Discussed
00:44 - A brief introduction to Chad Nikkel and Aquaman Pools
01:46 - Why is it important to always be looking for new clients?
03:55 - Refining your brand as messaging on a regular basis as you market and change with what the market gives you
06:26 - How Chad relays brand changes to his team
07:30 - Why should you always be hiring?
Key Quotes From Episode
You should constantly be working at refining your customer base.
Market saturation gives you an edge over your competition.
Successful business owners are those that are not afraid to tweak their brand slightly and get better at their core competencies.
Today’s clients are not the same as they were four months ago. They’re definitely not the same as they were two years ago.
